- Heshoutang Belief: To be trust and honesty.
- Heshoutang Mission: To disseminate & transfer natural health to the world.
- Aim Location: To create the natural health big family.
- Brand Awareness: Insist on one Brand, Heshoutang brand to run the business globally.
- Team Consciousness: To work as one.
- For Work: Work is life.
- For Team Members: Team members are brothers and sisters.
- For Business Partners: Business partners are friends .
- For Customers: Customers are the family.
- For Society: Contribute the society, Contribute the world
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